SUMMARY
XERES is an elite car rental service concept. Before launching the app, the company was in need of a premier-looking visual identity and user-friendly app concept.
We developed a visual identity and image direction that communicates modern luxury and exclusivity to the customer.
DESIGN FEATURES
The logo features an elongated 'R' that wraps around to represent driving on a road
We rotated the tail of the 'R' to create the logo icon, which also represents a road
The color palette and typography were inspired by luxury brands like Rolex and Bentley
